The Toyota Hilux Story



Ravi Somaiya wrote in Newsweek . . .

The popular Top Gear UK TV show offers one explanation.

Our choice for reliable vehiclesThe show’s producers bought an 18-year-old Hilux diesel with 305,000 kms on the odometer for $1,500. They then crashed it into a tree, submerged it in the ocean for five hours, dropped it from about 10 feet, tried to crush it under an RV, drove it through a portable building, hit it with a wrecking ball, and set it on fire. Finally they placed it on top of a 240-foot tower block that was then destroyed in a controlled demolition. When they dug it out of the rubble, all it took to get it running again was hammers, wrenches, and WD-40. They didn’t even need spare parts.

A former British special forces soldier, who asked not to be identified because he still consults on active operations, says he too has faced the Hilux, which he refers to as “the technical,” in both Iraq and Afghanistan. “I’d say the appeal is pretty simple,” he says. “You can’t underestimate the value of having a vehicle that is fast, will never break down, and is strong enough to mount a heavy weapon in the back.


Seriously now . . . Over 13 million Toyota Hilux have blazed trails around the world since 1968. From the Arctic to the Sahara, this unstoppable pick up has earned trust and admiration for its off-road capabilities and endurance.


In the dunes outside Swakopmund.With its high clearance, robust suspension and supreme off-road abilities, Toyota Hilux is the unstoppable pick up. A rock-solid chassis gives Hilux incredible strength and durability for effortless load carrying.

Built for business, leisure and adventure, Hilux can deal with conditions from the world’s harshest environments. In Namibia, the Hilux is also as popular—come and see for yourself.


Camping in a dry river bed.

Wooden Bridge, Caprivi, Namibia

In the Namib.

Camping under the Mopani Trees.